Volume 1 Issue 1 June 2003 Applied Research Note 10

Travelers’ preferences for mobile information services

by Tsu-Hong Yen (Department of Recreation and Hospitality Management, San Jose State University), Pi-Shin Wey (Department of Information Management, Da-Yeh University, Taiwan), & Kate Sullivan (Department of Recreation and Hospitality Management, San Jose State University)

Abstract:
The purpose of this study was to investigate travelers’ mobile information needs and their preferred interface functions. The sample consisted of 370 students, randomly selected from a university in central Taiwan, who responded to a self-administered questionnaire. Results indicated a desire for information in regards to lodging, transportation, directions, weather, and itinerary. Respondents indicated the desired interface should be easy to use, provide on-line help, and allow customized set up. Functionally, the services provided should allow the customer to maintain easy contact with friends, provide instant localized information, and provide intelligent browse functions.

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