Volume 1 Issue 1 June 2003 Applied Research Note 9

The war may have scared leisure travelers, but certainly not meeting planners

by Jacky Yang (NORTHSTAR Travel Media, LLC.)

Abstract:
The two waves of NORTHSTAR Travel Media’s War Impact Survey with over 20,000 US meeting planners have found the US meetings and conventions travel fared better than leisure tourism during the Iraqi War period. In the first wave of survey conducted before the War started, 72% of US meeting organizers planned to cancel or postpone the meetings to be held during the War period; however, this number declined to 58% in the second wave of survey conducted after the War broke out, indicating that corporations and associations gained confidence in travel safety and security as US troops were making progress in the battlefield.

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