Supply and demand at tourist sites: A case study of plantations

by David L. Butler (The Department of Economic Development, The University of Southern Mississippi)

Abstract:
This article contains the summary of the marketing research conducted at a tourist plantation outside of New Orleans, Louisiana. The data was collected in April 2002 over a period of about two weeks. The data provided by the tourist indicate that not all of the marketing material produced by tourist plantations is directly in line with what the tourists desire to see and experience at a plantation. More marketing research is needed at tourist sites to ensure that the sites are successfully transforming what they offer thus meeting the needs (demands) of the dynamic tourist population.
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