The following commentary presents an abstract way of analyzing post-war countries and tourism pertaining destination image and place imagination. This paper discusses the use of a three conceptualizations used in previous research focusing on post-war tourism in Bosnia and Herzegovina (BiH) and Croatia. The three means for interpretation are detailed below as landscape remembrance, fading memory and replacing memory. Moreover, this paper suggests the need for further research addressing issues of remembrance, fading and replacing memory in other topically related post-war destinations.