Understanding the VFR Markets and Their Economic Impacts
by Deepak Chhabra (University of Northern Iowa
This study provides information on the Visiting Friends and Relatives (VFR) market. The results indicate that the VFR market is dominated by female head of households with an average age of 37 years. Expenditures incurred by this segment on lodging, shopping, gasoline, and meals cumulatively generated an impact of $64 million and created 701 jobs over a period of two years (2001 and 2002) on Sacramento County, California.
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