RE-VISITING RISK PERCEPTION THEORY IN THE CONTEXT OF TRAVE
University of Palermo, Argentina
Abstract: The present paper is aimed at discussing critically the contributions and limitations of risk perception theory in tourism as well as the relationship between threat, risk, fear and anxiety in a context wherein methodological and conceptual boundaries are blurred. Complementarily, I will provide a short but deep examination of attachment theory, emphasizing the potential contributions to the study of travel risk perceptions. For that reason, goals of this piece are two-fold: a) re-considering the limitations of risk perception theory in tourism, and b) providing a well-explained argument to apply attachment theory findings to travel decision-making processes.
Kew Words: Risk Perception, Tourism, Attachment – Secure Base Theory.
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