Volume 8 Issue 5 2010: Applied Research Note

3138_eRTR_Mohamad

Abang Azlan Mohamad
May-Chiun Lo
Peter Songan, and
Alvin Yeo Wee
Universiti Malaysia Sarawak


ICTS AND TOURISTS’ SATISFACTION. A TEST ON A RURAL TOURIST DESTINATION
This study examines the impact of ICTs in local communities. This study was conducted in Bario, a rural tourism destination located in the state of Sarawak, Malaysia. The results indicate that ICTs are able to increase the number of visitors. The study also demonstrates the important dimensions that contribute to tourists’ satisfaction so that future ICT efforts can be focused on them. The findings revealed that most of the visitors were aware of Bario because of its publicity through the website.


Keywords: ICTs, tourists’ satisfaction, rural destination, Malaysia

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