FINANCIAL PERFORMANCE AND VISION STATEMENTS OF NATIONAL TOURISM ORGANIZATIONS IN NORTHEAST ASIA
Xuan V. Tran
Steven F. Philipp
University of West Florida
Motive scores (needs for Achievement, Affiliation, and Power) of the CEOs of the National Tourism Organizations (NTOs) in North-East Asia were determined using content analysis. The extent to which CEOs possess need for Achievement (n Ach), need for Affiliation (n Aff), and/or need for Power (n Pow) is significantly correlated with success in profit and nonprofit organizations. The present study findings show that tourism receipts per capita are high in a country whose vision is associated with high Achievement whereas tourism receipts per arrival are high in a country whose vision is associated with high Power.
Keywords: Vision, achievement, power, affiliation.