A VISION FOR eRTR
In times of government-sponsored research excellence assessment exercises and incentive programs based on quantitative metrics (the question of the role of a journal like the eReview of Tourism Research arises. What is or can be the impact of a journal like eRTR? As an open platform there is certainly a great opportunity for attracting citations. This would mean encouraging the most prominent scholars to publish in the journal. It would also require marketing of the platform and ensuring through search engine optimization that Web traffic to the site remains high. This of course stands in stark contrast to its idea of being free, open and accessible and constitutes the reason why most open journals charge enormous fees for publication.
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