Volume 1 Issue 1 June 2003 Applied Research Note 8

Sustaining organizational viability in the Australian tourism industry at times of crisis

by Barbara A Anderson (International Graduate School of Management, University of South Australia), Graham Brown (Tourism Management, School of International Business, University of South Australia), & Bruce Prideaux (School of Tourism and Leisure Management, The University of Queensland)

In 2001, the almost simultaneous attacks on the World Trade Centre and the collapse of Australia’s second airline, Ansett Airlines, required responses by an industry that was already grappling with the consequences of the collapse of the HIH Insurance Company. This paper presents the preliminary findings of a research project that investigated the manner in which tourism organisations, representing different sectors of the industry, responded to these events. Strategic responses and the organisational learning which has taken place are discussed.

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