Volume 16 Issue 5 2019 Applied Research Notes 4

Alcinei Cautela Junior
Universidade Anhembi Morumbi

Aline de Godoy Moreira
Universidade Anhembi Morumbi

Claudio Gonsalves de Souza
Universidade Anhembi Morumbi

Paulo Sergio Gonçalves de Oliveira
Universidade Anhembi Morumbi

Sérgio Luis Ignácio de Oliveira
Universidade Anhembi Morumbi


The aim of this paper is to investigate consumers buying process and selection of a restaurant for dining. The study employs a questionnaire, and the number of respondents was 383 people. The Engel-Blackwell-Miniard (2005) model was used to create a conceptual research framework to guide the analysis of consumers’ behavior when choosing restaurants to have dinner, and how consumers identify a need, search for information, analyze these decisions, buy and behave after the purchase process. The results suggest that consumers’ choices follow a linear method when they decide about a restaurant which they will have dinner, which confirms the Engel-Blackwell-Miniard (2005) models. Based on the findings, practical implications are proposed.

Keywords: Food and beverage sector, Marketing, Consumer behavior, Buying decision process, Spearman’s Rho

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