Volume 2 Issue 1 February 2004 Applied Research Note 1

A Look Back at SARS and SIP

by Stephen W. Litvin (Hospitality and Tourism Management, College of Charleston (South Carolina))

The recent outbreak of SARS has had a devastating effect upon numerous cities across the globe. Previously, Bob McKercher (2003) looked at how SARS spurred an outbreak of what he labeled SIP (SARS Induced Panic), the results of which were the virtual shutting down of the tourism economies of these cities. This paper further explores SIP, considers the genesis of the panic on the part of international tourists, and suggests some reasons, with the benefit of hindsight, why a disease with such limited medical impact had such a profound impact upon tourism.

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