Volume 2 Issue 2 April 2004 Applied Research Note 4

Toward a New Perspective of Producing Tourist Art: The Native American Artists’ View

by Naho Maruyama (Department of Park, Recreation, and Tourism Sciences, Texas A&M University), & Tsu-Hong Yen (Department of Recreation and Hospitality Management, San Jose State University)

The purpose of this study was to understand the experience of producing tourist art from the indigenous artists’ perspective. An exploratory qualitative research method was employed. In-depth, individual interviews were conducted with nine Native American artists in Santa Fe, New Mexico. Phenomenological analyses of the interviews revealed that the artists acknowledged tourist art production as an activity of cultural maintenance. However, the artists also expressed their discomfort with a stereotype of their art as import bargaining merchandises. The findings suggest the need for educating the tourists in regard to honor the indigenous tourist art.

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