Volume 2 Issue 4 August 2004 Applied Research Note 4

The effect of terrorism: evaluating Kenya’s tourism crisis

by Benjamin K. Kuto (University of Missouri), & James L. Groves

The purpose of this paper is to give information that can aid in the development of a crisis management plan for Kenya. Terrorism in Kenya has affected the tourism industry. Hotels were almost collapsing and thousands of Kenyans lost their jobs. Billions of Kenyan shillings were lost. This paper examines these acts of terrorism, their impact in the tourism industry, and possible ways in which Kenya could counter any terrorist related activities by tailoring a crisis management strategy. Strategies that could be employed from previous studies include having a crisis management plan in place, establishing a tourism crisis management task force, developing a crisis management guidebook, marketing and seeking help from the government.

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