Volume 2 Issue 5 October 2004 Applied Research Note 2

Case Study on Perceptual Based Optical Construct Research Technique

by Thomas A. Fotiadis, Simos Tsiolas, & Christos A. Vassiliadis

The present case study introduces an innovative computer based application in order to attract the tourists’ attention via an advanced interactive 3D environment. To support the stated purpose of further advancing the decision making procedure – based on the aesthetics literature research background – high technology and modern computer programming has been utilized. The obtained research results have been processed with the help of a statistical program. These results strongly supported the inferred hypothesis that the utilization of high technology enriches the perspective and the conceptual perception of the potential customers of tourism products.

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