2005 State of the Travel Industry in Montana: A Comparison
by Norma Polovitz Nickerson
Secondary data related to Montana’s travel industry and the surrounding states were pulled for trend analysis related to visitor numbers, rooms sold, expenditures, and travel promotion budgets. It was found that: Montana nonresident visitor growth is declining while other states are increasing; rooms sold is not keeping pace with neighboring states, visitor expenditures are still on the increase, and; Montana’s tourism office advertising has the slowest rate of growth compared to adjacent states.
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