Volume 4 Issue 1 February 2006 Applied Research Note 2

Challenges and Opportunities of Developing Wine Tourism in a Small Community in Turkey

by Turgut Var (Izmir University of Economics), Melike D. Kaplan, & Oznur Yurt

This paper offers an analysis of practices in wine tourism and its implementation to Turkey. Wine tourism is a rapidly developing in Turkey parallel to the development of the sector around the world. In this paper, Sirince is selected as a case and an analysis of the situation in the village with regard to wine tourism is presented. The analysis includes a number of aspects along with the implemented marketing strategies, such as design of bottling, packaging and labeling. In addition, the effects of wine tourism on improvement of social and economic situation of Sirince are also examined.

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