Volume 4 Issue 2 April 2006 Applied Research Note 2

Olympic Tourism? The Tourism Potential of London 2012

by Mike Weed

There has been a burgeoning interest in the phenomenon of sports tourism in recent years. This paper discusses the nature of ‘Olympic Tourism’ as part of the sports tourism phenomenon, focusing particularly on opportunities and challenges in relation to the London Olympics of 2012. It discusses the potential volume and types of Olympic tourism and concludes by highlighting the need for effective planning to ‘leverage’ the positive impacts of the 2012 Games. It identifies the establishment of sustainable policy networks for sports tourism in the UK as potentially being one of the most significant legacies of the 2012 Games.

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