Volume 5 Issue 1 February 2007 Applied Research Note 2

International Tourism from the Perspective of Czech Hospitality Professionals: A Pilot Study for Exploring Origin-Specific Stereotypes

by Joel Ian Deichmann (Bentley College, USA)

These research notes summarize a pilot study on stereotypes held by Czech hospitality industry professionals toward visitors from leading foreign origins. While the overall perception of international tourism is highly positive, the survey results reveal perceived differences in economic, social, and environmental impact of tourists that correspond to their country of origin. Further probing unveils emotions related to personal experiences with foreigners as well as contemporary and historical relations between countries. Additional findings suggest that improvements in infrastructure, security, and cultural events might enhance the positive effects of international tourism, especially outside of Prague, the country’s dominant destination. These preliminary findings point the way for further study.

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