The Accessibility Requiring Market in Europe: Socially and Economically Important
by Victoria Eichhorn, & Dimitrios Buhalis (School of Management, University of Surrey, UK)
This paper estimates the general demand for accessibility in Europe and highlights its social as well as economic potential. It outlines that for people with accessibility requirements, such as individuals living with a disability and the elderly population, the provision of information about accessible destinations determines whether or not they are able to engage in tourism opportunities. The OSSATE-project (One-Stop-Shop for Accessible Tourism in Europe) is used as an example to demonstrate how to capture this market effectively by addressing the specific requirements of these market segments using Information Communication Technologies (ICTs).
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