Volume 5 Issue 4 August 2007 Applied Research Note 3

Visitors’ Travel Experience in Lubbock, Texas and their Satisfaction with the Lubbock Preston Smith International Airport

by Ben Goh (Texas Tech University), Betty L. Stout (Texas Tech University), Jingxue “Jessica” Yuan (Texas Tech University), & Chihkang Kenny Wu (Texas Tech University)

This study assessed visitors’ satisfaction with the facilities and amenities provided by the Lubbock Airport, their experience, and the attractions they visited during their stay in Lubbock, Texas. A total of 137 visitors were interviewed, majority of the visitors were satisfied with services provided by the airport. Most used the Internet (63%) to book the trip; the overall assessment of the airport was positive. The majority (85%) were satisfied or very satisfied with their dining and shopping experience in Lubbock. Attractions and entertainment were not the focus of the trip for most visitors.

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