Volume 7 Issue 6 December 2009 Applied Research Note 1

Life cycles of exhibitions in a science centre: a New Zealand case study

A Peter W Hodder

Victoria University of Wellington

Catherine Hodder

HodderBalog – Writing Editing Publishi

Visitor trends during the first seven years of operation of a small interactive science centre in Hamilton, New Zealand, show a steady increase for the first three years, after which repeated interventions have been necessary to defer an overall decline in visitor numbers. Modelling short-term exhibitions shows no trends that can be attributed to a product life cycle; rather the visitor numbers seem to be driven by external factors, most notably the occurrence of school holidays when the science centre’s role as an entertainment appears to dominate.

Keywords: visitor trends, product life-cycle, visitors, exhibitions, science centres

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