Sydney Business School University of Wollongong
Book Review: NETNOGRAPHY: REDEFINED*
The relevance of researching online social networks and interactions cannot be questioned in the technologically advanced and highly digitized world we live in today (Belk, Price, & Peñaloza, 2013). Hence, Netnography as a methodology, which has been around for almost two decades, has more relevance today than ever. Kozinets’s Netnography: Redefined supplements the previous version of the book Netnography: Doing Ethnographic Research Online by adding an epistemological background explaining why and how it is not just a methodology for online ethnographic enquiry.
* Netnography: Redefined, 2nd Edition, by Robert V. Kozinets, Los Angeles, London, New Delhi, Singapore, Washington DC, Boston, Sage Publications, 2015, x+ 305pp., ISBN 978-1- 4462-8575-6 (pbk)
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