Xosé M. Santos
University of Santiago de Compostela

Lucrezia Lopez
University of Santiago de Compostela

Limited tourist space is one of the main problems faced by small cities like Santiago de Compostela (Spain), our case study. Here, decentralisation would help expand it to include new sectors of the city currently not engaged in tourism. In this sense, the research presents an analysis of the ratings on Booking.com of all tourist accommodation that guests give to their location at two different times. The aim is to enrich studies concerning the destination management and planning improving satisfaction, heritage conservation and maintenance of traditional uses. The main data sources are ratings Booking.com. As a result, although accommodation in the immediate environment of the cathedral predictably gets the highest scores, there are nuances which open up the possibility of decentralisation beyond the historic city centre. We note two sectors beyond the old city which are especially important in bolstering the establishment of new tourist accommodation.

Key words: Accommodation; Booking.com; Location; Santiago de Compostela; Historic City Centre.