Andrew Spencer
Bournemouth University
TECHNOLOGY ADOPTION AND THE LEADERSHIP IMPERATIVE: STRATEGIC MANAGEMENT IMPLICATIONS FOR RETAIL TRAVEL FIRMS
This thesis examines the diffusion of innovation theory, intermediation theory and the technology acceptance model, and explores the factors influencing the decision to engage in technology adoption. This is done by using the overarching theory of organizational decision-making to identify concepts and constructs which relate to the decision to adopt. For this study travel agencies will be analyzed in the context of Jamaica, as they represent firms which have similar characteristics in terms of ownership and management structure; in particular where owners are themselves the managers and provide leadership for the organization. There are different rates at which countries adapt and utilize technologies and there are lessons to be learned from a developing country
Key words: technology adoption, decision-making, innovation, diffusion
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