This paper is result of research whose goal is to present the activities and tourist actions carried out by Project Querenç a regarding creative tourism. Based on literature and document reviews complemented by informal interviews to verify information, the pa per provides a detailed account of the project. Data analysis was performed according to Geertz’s interpretive approach (comparison of the theoretical concepts and observations). The results show that the “Project Querença” through activities linked to tou rism and creative partnerships with proposals for the enhancement of local culture and knowledge has raised the ‘profile’ and yielded opportunities for Querença and other villages of the interior of the Algarve.