Family friendly entertainment venues: To whom are their web-sites marketed?

by Johnny Sue Reynolds (School of Merchandising and Hospitality Management, University of North Texas), Pauline Sullivan (Textiles and Consumer Sciences, Florida State University) & Kelley Cours (School of Merchandising and Hospitality Management, University of North Texas)

This article reports on an examination of family friendly entertainment web-sites. The Internet is increasingly used by consumers to find pre-purchase information about family friendly entertainment venues. This study found that less than half of the web-sites that were examined were actually targeted toward children and families. Content analysis revealed that the family friendly entertainment company that the web-site advertisements that were examined depicted the costs, types of products/services offered, customer services available, safety environment, and the physical location of the business.

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