Volume 10 Issue 1 February 2012 Applied Research Note 2

Jehn-Yih Wong
Ming Chuan University

Wen-Hwa Lee 
Ming Chuan University


CONCEPTUAL FRAMEWORK FOR THE CHARACTERISTICS OF TOUR LEADERS

As tour leaders are the first-line attendants facing the tourists, they play an important role in the travel agency, especially in Asia. The group package tour has become one of the main modes in outbound travel. Based on previous studies about tour leaders’ origin, role and personality, this article attempts to identify the unique characteristics of tour leaders compared to employees of other service industries. The article extracts the characteristics of a tour leader from existing literature with the goal of developing a conceptual framework. Finally the managerial implications for both tour leaders and travel agencies are discussed.


Keywords: Group Package Tour, Tour Leader, Role, Personality.

Download PDF

< Prev   Next >

Comments are closed.