Museums are one of the most traditional platforms for representing history and historical artefacts. Due to increased competitiveness, some museums are seen as experiencing major challenges. These challenges can be widened in diverse visitor issues requiring effective strategy formulation and application to address them positively. The Museum of London Docklands is taken as an appropriate case in this regard. This paper aims to outline visitor related issues followed by suggestions to overcome them generated from conceptual underpinnings and empirical assertions.