Deodat Mwesiumo
Møreforsking Molde AS

As international tourism continues to exhibit tremendous growth, efficient and effective interfirm exchanges become even more important. This is because individual tourism actors can hardly deliver all services needed by tourists. Although effective and efficient interfirm exchanges are vital in the tourism industry, adverse relationships are quite common. This paper advocates problem solving orientation in tourism interfirm exchanges and identifies critical relational behaviours necessary for instilling it. The behaviours are identified by considering key characteristics of the tourism industry and their corresponding business implications. In doing so, the paper contributes insights towards developing appropriate governance mechanisms for tourism value chains.