Huan Minh Nguyen
Ton Duc Thang University

The purpose of the article is to analyze the performance of tourism in Vietnam, based on Vangesayi’s (2003) Model of Tourism Destination Competitiveness and Attractiveness (TDCA). Secondary data was collected from the World Economic Forum (WEF) and other resources with the findings presented herein. The findings show that the potential is enormous, but Vietnam tourism is not currently attractive nor is it internationally competitive: a limited tourist infrastructure, combined with a poor hygienic environment and health services, limitations on human resource quality, unfavorable price competitiveness and poor diversification of tourist products have all hurt Vietnam tourism. Based on the analysis herein, the article suggests some solutions to help Vietnam tourism to become a destination for international travelers in the context of fierce competition today.

Keywords: Tourism Industry; Competitive Destination; Attractive Destination; Vietnam.