Volume 2 Issue 2 April 2004 Applied Research Note 2

The Value of Trust within Visitor-Host Community Interactions

by Glenn F Ross (School of Business- Tourism Programme, James Cook University)

The notion of trust has been the subject of limited inquiry within the tourism domain. This paper highlights some of the more prominent dimensions of trust from the organizational behavior field, and seeks to explore their utility in the understanding of the visitor-host community member interaction. This paper suggests approaches by which an application and an enhancement of trust might improve interactional quality. Finally, the paper posits a series of strategies that are likely to facilitate societal trust and shared ethical beliefs among host community members.

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