An Exploratory Motivational Study of Japanese Adventure Based Tourism
by Yuka Inui, Jill K. Lankford, & Samuel V. Lankford
Abstract:
This study tests a survey instrument designed to identify motivations of Japanese travelers to participate in adventure activities on the island of Oahu, Hawaii. The four subscales were adopted from a previous study conducted by Beard and Ragheb (1983) to measure psychological and social reason of participation in adventure activities: Intellectual, Social, Competence-Mastery and Stimulus-Avoidance. Acknowledgement is also goes to Yuko Okata, Ph.D. Candidate at Rikkyo University, Japan.
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