Volume 3 Issue 2 April 2005 Applied Research Note 1

An Exploratory Study of Environmental Values and Beliefs of Japanese Adventure Tourists in Hawaii

by Oksana Grybovych, Ariana Cela, Yuka Inui, & Sam Lankford

Adventure tourism and eco-tourism are becoming increasingly popular among travelers over the world. This case study identifies environmental perceptions of a random sample of Japanese (adventure) tourists on the Island of Oahu, Hawaii. The modified New Environmental Paradigm (NEP) scale (Dunlap & Van Liere, 1978) was utlized to measure environmental perceptions of travelers. Despite the small sample size, the data provided a general socio-demographic profile of Japanese adventure tourists, and their environmental perceptions. Study findings may serve to support resource management decisions for the development of adventure tourism that is believed to become a significant niche market in Hawaii.

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