Volume 3 Issue 2 April 2005 Applied Research Note 3

Sustaining Competitive Advantage: the case of Puerto Rico

by Carlos A. Coriano

Sustaining its reputation as the gateway to the Caribbean, Puerto Rico leads in Caribbean tourism attracting the highest visitor volume. A mature destination with nearly six decades since tourism developed, Puerto Rico is preparing to stay ahead of its competitors with a boost to its lodging inventory and the opening of the gargantuan convention center in the fall of 2005. Notwithstanding this optimistic milieu, Puerto Rico also faces serious challenges threatening its sustainability, which, if not addressed judiciously by the government and industry, will hinder the destination’s ability to sustain competitive advantage in the global tourism market

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