Volume 4 Issue 3 June 2006 Applied Research Note 2

Determining the Travel and Spending Behavior of Female Travelers

by Deepak Chhabra (Department of Recreation and Leisure Studies, California, USA )

This study uses the priori scheme to analyze the female traveler segment and its sub-groups. Surveys were distributed to travelers at six popular tourist locations in Sacramento, California, in 2001 and 2002. The vacation and the visiting friends and relatives segment emerged as the leading markets. The majority of these travelers self planned their trip. Differences were noted among the business travelers and the vacation and the visiting friends and relatives (VFR) market. These were longer stays, bigger party size, and higher spending on dinner and gasoline by the business segment while the vacation and the VFR market spent more on shopping.

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