Volume 5 Issue 1 February 2007 Applied Research Note 1

Changing Tourist Behaviour and the Need for New Products

by Line Bergery, & David A. Eckersley

Our purpose is to identify why tourists choose the types of vacation they purchase. Tourist demand should not be spoken about in terms of product but in terms of motives. Consequently, supply must adapt to this new type of demand by creating new products. It is fast becoming an obligation to know how to react to the new priorities of tourists and this involves re-thinking the role of management, strategy, and organization.

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