Volume 5 Issue 1 February 2007 Applied Research Note 3

Tourism issues in Ithala Game Reserve

by Zanele Sonto Mayise

The purpose of this study is determine tourists’ attitudes towards choosing Ithala Game Reserve as a tourist destination and the marketing strategies that can be used to promote Ithala Game Reserve to domestic tourists The study was aimed at finding out whether these tourism benefits compensate for loss of land in which people were forcefully removed. The results showed that respondents believe that Ithala Game Reserve can bring tourism benefits. To address the concerns of the community, various recommendations were suggested. These included tourism awareness strategies, consultation and involvement of local community in tourism development initiatives, translation of tourism brochures into Zulu and construction of a cultural village. Discussion of the findings and research implications are suggested.

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