A Persuasive Communication Framework for Tourism
by Byunggook Kim (Recreation Administration, Eastern Illinois University)
While persuasion has been considered to be an effective way to satisfy visitors in tourism settings, there are a limited number of studies to explain the persuasive communication frameworks based on tourism settings. The purpose of this study is to explore appropriate persuasive communication frameworks in tourism settings. Both two-way ANOVA tests and a linear regression analysis were used to examine two different groups’ environmental messages. Results of this study supported the evidence that American students might perceive higher than Korean students do for cognitive messages. Some limitations are discussed.