Innovation in Tourism: The Case of Destination Organizations
Zach, Florian & Fesenmaier, Daniel R
Abstract: Innovation represents the core of destination competitiveness. This paper provides definitions of innovation and identifies the forces that drive innovation in tourism. Looking specifically at destination marketing organizations, the paper argues that DMOs should develop and use partnerships with stakeholders as a primary engine for innovation. In addition, it is suggested that a supportive culture within the organization is a necessary foundation for innovation.
Key words: innovation; destination marketing organizations; definition; external forces; organizational culture. Download PDF
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