Life cycles of exhibitions in a science centre: a New Zealand case study
A Peter W Hodder
Victoria University of Wellington
Catherine Hodder
HodderBalog – Writing Editing Publishi
Abstract
Visitor trends during the first seven years of operation of a small interactive science centre in Hamilton, New Zealand, show a steady increase for the first three years, after which repeated interventions have been necessary to defer an overall decline in visitor numbers. Modelling short-term exhibitions shows no trends that can be attributed to a product life cycle; rather the visitor numbers seem to be driven by external factors, most notably the occurrence of school holidays when the science centre’s role as an entertainment appears to dominate.
Keywords: visitor trends, product life-cycle, visitors, exhibitions, science centres
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