Maximiliano E. Korstanje
University John F. Kennedy, Argentina
THE POWER OF PROJECTIVE DRAWINGS: A NEW METHOD FOR RESEARCHING TOURIST EXPERIENCES
Although there is an abundance of recent literature on destination image and tourism experience that also addresses methodological questions, no attention has been given to drawing as a technique to capture memories of tourist experiences. Based on a sample of 19 students of Tourism and Hospitality, this paper explores drawing as a research technique. It further raises questions regarding the fuzzy boundaries between image and experience. Research does not retrieve the events as they happened, but only as they are introspectively elaborated. The paper concludes that drawing is especially valuable for research that requires the articulation of deep feelings.
Keywords: Tourism Experience, Image, Projective Drawing, New Methodology