HOLIDAY-MAKERS’ PERSPECTIVES ON THE SIGNIFICANCE OF ENTERTAINMENT IN THE BEACH HOLIDAY EXPERIENCE

Howard L Hughes
Danielle Allen
Manchester Metropolitan University

Abstract
The performing arts (along with museums, historical sites, shops, etc) are a significant part of the tourist resource of urban holidays. This paper summarises a study of views of (UK) holidaymakers about their experiences of live entertainment on overseas beach holidays. Interviews revealed that its significance was confined to a small proportion but most had, nonetheless, experienced entertainment on holiday and enjoyed it. There were not high expectations of standards and entertainment was sometimes regarded as a ‘time-filler’, though a necessary one. These initial findings may be developed in further studies to identify a ‘beach-holiday-entertainment’ market segment.

Keywords: Entertainment, seaside holidays

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