Eja, Eja I., Out, Judith E., Ndomah, Bernadette N., & Ewa, Ewa E.
TOURISM AS A CATALYST FOR HOSPITALITY INDUSTRY DEVELOPMENT IN CALABAR, NIGERIA
In recent times Calabar has become a tourism destination with great influence owing to its numerous tourism potentials . This paper seeks to highlight the catalytic role of tourism in hospitaLity industry development in Calabar with specific reference to the hotel industry as a sub-system in the hospitality industry. One hundred and twenty seven hotels were researched and seven hundred copies of questionnaires were administered to tourists in the various hotels. The results show a variation in the annual patronage of hotels in Calabar. The results also proved that tour-ism is one of the major vehicles for the growth of the hotel industry in Calabar.
Keywords: Catalyst, Hotel Industry, Tourism, Development, Tourism Potentials