Dev Jani – Dong A University

THE INFLUENCE OF PERSONALITY ON TOURIST INFORMATION BEHAVIOUR

The purpose of this article is to propose a model that links broader general personality and travel personality traits with tourists’ information behaviour. The model asserts that both types of personality traits will have an influence on tourist information behaviour. Furthermore it is asserted that tourist information needs will have an influence on other tourist information behaviour, including travel information source preference, information type, temporal aspects, and effort of search. Results from a study adopting such a model will have implications to tourism marketers that use both conventional channels as well as those using the Internet means of communicating with the potential tourists.

Keywords: personality, information behaviour, tourist.

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