Tanzania Wildlife Research Institute
OPPORTUNITIES AND CHALLENGES IN ICT ADOPTION IN TANZANIA’S TOURISM INDUSTRY: CASE STUDY OF TOUR OPERATORS
The study assessed opportunities and challenges in the adoption of Information and Communication Technologies (ICT) by tour operators in Tanzania. Focused group discussions, key informant interview both (guided by checklists), and questionnaires (open and closed ended) were used for data collection. The results indicate that through the use of ICT the entire tourism industry structure is changing because the Internet and ICT support functional activities, such as: marketing, data collection, planning, sales, operations, human resource management, customer care and purchasing. However, the current status of ICT usage in tourism is still minimal especially in terms of marketing and operation.
Keywords: ICT, E-Commerce, Internet, Tourism
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