Mario Pichler
Senior Researcher, Software Competence Center Hagenberg GmbH
Martin Rutzinger
Senior Scientist, Institute for Interdisciplinary Mountain Research Austrian Academy of Sciences
Herta Neiss
Head of MBA-Tourism Management, Institut für Sozial- und Wirtschaftsgeschichte Johannes Kepler University Linz
INSIGHTTOURISM – TOWARDS UNDERSTANDING ONLINE BEHAVIOR OF TOURISTS
In this commentary, we introduce the Austrian eTourism research project insightTourism that investigates the gap between increasing spontaneity of tourists’ booking and activity decisions and the long-term investment and planning of the tourism sector.
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