Online Gravity is an insight into how the world has changed. Why? For example, when we have a moment of downtime we show the world we are on holiday in Istanbul via Facebook with photographs of the Blue Mosque hence ramping up our social status; we tell our colleagues what skills we have via LinkedIn or tweet an interesting article we have read in the Economist. This is a book about insights, telling you why the digital world has taken over the models of consumption, business and society. Why Facebook is a CIA agency as ‘everyone tells the world where we are, whom we are with and what we are doing’ thus rendering the end of James Bond and other spies. This is an explanation of why hotels are challenged by Airbnb as the shared economy matures but also why Pepsi is not in cyberspace. Fundamentally the book describes the driving forces or pull towards digitalisation as an online gravity force. The book clearly describes the changing world, provides distinctive and original insights in an accessible manner to the lay reader, sets out the universal laws of online gravity and gives direction for the future.

Download PDF