The current research includes two data sets: the first collected during the 2014 Israel–Gaza conflict, also known as Operation Protective Edge, and the second collected six months after the operation. This research examines the effects of demographic attributes and temporal proximity to the event on people’s willingness to pay higher prices to fly on national airlines. A total of 490 Israelis answered an Internet survey. The results show that people were more willing to pay higher prices during the military operation. In addition, older people who had travelled abroad at least twice and those with stronger ties to religion were willing to pay more for airline tickets.

Key words: willingness to pay; flights; security; Israel; conflict