Faranak Memarzadeh
San Jose State University
Sulekha Anand
San Jose State University
THE IMPACT OF FREQUENCY OF STAY ON BUSINESS TRAVELLERS’ RATINGS OF HOTEL ATTRIBUTES
Identifying the valued hotel attributes that depend on travelers’ frequency of hotel stays canprovide a better understanding of travelers’ desired service patterns. In the case of work-relatedhotel stays, we found that business travelers’ ratings of importance of the following hotelattributes depended on their frequency of hotel stays: multi-lingual staff, hotel reputation, existence of business-related meeting rooms and business center, presence of an in-room mini- bar, value for money of food and beverage, and received an apology from staff/management. These findings indicate that on-site services that provide more business-related convenience are important to repeat business travelers.
Key words: Important Hotel Attributes, Stay Frequency, Work-Related Stay
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